The SEO game is one where at least 1 billion websites are competing to keep up to that ranking leverage on a search engine. Whether you’re working on a niche domain or have an international lifestyle blog with thousands of daily visitors, you still need to follow the rules and regulations that prevail on the murky World Wide Web. In truth, everyday the cyber world is changing, and what was a trend yesterday will be obsolete in the near future. But looking at the way things are currently going, we take a look at the SEO Strategies For 2016 by some of the “experts” in the field…
One of the biggest trends hitting SEO is no longer that “keyword” business, where the more you add you sprinkle your focus keywords across your site, the higher the chances of your visibility. Instead, now it is more focused on EXPERIENCE. So what’s basically happening now is, the power is being given into the hands of users. If they like the content on your site, display, advertising, layout, etc. they will want to visit your blog repeatedly. This brings validity and authenticity to your product.
Martin Laetsch, director of online marketing at Beaverton, a marketing automation company and SEO Consultancy Act-On Software Inc.: “Historically, the recommendations around SEO have been to focus on keywords. The reality is search engines are getting much smarter. The content creator is having a lot less control over how their pages are showing up and what words they’re showing up for.”
So, what are going to be the key factors for your website achieving a high ranking on a search engine? To break it down:
- Mobile-friendliness
- Usage data
- Dwell time
- Readability
- Design
The important part is to build a base of loyal customers and viewers who don’t click on your page by chance and walk off, never to return. The point is to make them not only visit, but stay a while and enjoy the experience.
